Google Adwords, Google Ad – Asia Web Marketing
Adword could ensure that you get listed in the first searching page. No matter what your budget, you can display your adwords ads in advertising network. Connect with potential customers at the purchasing” moment they're searching for your products or services, and only pay when people click your adwords.
Business Benefits of Adwords
- Some companies’ website is not suitable for seo as the keywords are very competitive among the industry.
- Some keywords take a year to reach the top 3 pages through proper seo, adwords can serve as short term strategy in search marketing.
- Guarantee the exposure of your products and services in the top pages.
Adword Strategy
Some companies invest significantly in production of practice websites. The production of practice website cost from thousands to tens of thousands to create, test-run, and implement. However, if your website isn’t listed in the first page of search engines, then it is unlikely to reach the majority public and be a wastage in your investment.
Some companies’ website has already implemented the web strategy “Search Engine Optimization (SEO)”. Finding and using the right keywords associated with your business is the first step and it is critical to fresh your content of your practice website consistently.
You may also consider putting some resources on the adword, Pay-Per-Click (PPC) strategy, depending on the specific competition of keywords in the Google adwords, Baidu, QQ, Baidu, Soso, Yahoo search engine, to ensure that you get listed in the first searching page. These are the “sponsored” sites that are listed on the top left and along the right side of given keyword search. However, you must understand that the highest ranking could go to a competitor if they invest more than you do. Therefore, you need the web-professional to balance your SEO and PPC strategies.
What Can Asia Web Marketing Do For You?
- Professional keyword research
- Keyword analysis tools
- Competitive intelligence analysis
- Customer focus group